Mumbai. What happens when talent, emotion, and rejection collide? You get Hhasrat—a powerful, independently released song that’s not only viral but also a symbol of creative defiance.
Crafted by director Nitesh Tiwari, written by Qaseem Haider Qaseem, and brought to life on screen by Ayushi Tiwari, the song is touching hearts across India and beyond.
Released just three days ago, Hhasrat has already crossed 2 million views on YouTube, with fans flooding social media with reels and emotional tributes.
“We were told the video wasn’t good enough. That the cast wasn’t right. That Ayushi being from the Bhojpuri industry made it ‘unfit’ for mainstream music,” revealed Nitesh Tiwari. “It broke us for a moment—but only long enough to rebuild stronger.”
Instead of backing down, Tiwari launched the song under his own independent music label, proving that passion doesn’t need corporate permission to thrive.
At the heart of Hhasrat is Qaseem Haider Qaseem’s deeply poetic lyricism, exploring the raw ache of unspoken desires. With stirring vocals by Qaseem, Harmaan Nazim, and Sahajahn Shaikh Sagar, the track is a full-bodied emotional experience.
Meanwhile, Ayushi Tiwari delivers a performance that’s both subtle and searing—challenging the stereotype that regional actors can't shine on national platforms. Her portrayal of a love that hurts in silence is one of the reasons the video has resonated so deeply.
“Ayushi wasn’t just cast-she was essential to the story,” said Qaseem. “Her expression gave my lyrics life.”
Together, this trio-Tiwari, Qaseem, and Ayushi—have shown the power of independent artistry. They’ve turned an industry snub into a cultural statement, reminding everyone that real talent always finds its way.