Report : Ravindra Arya
Mathura/Vrindavan.
In the religious city of Mathura-Vrindavan located in the Braj region of Uttar Pradesh, saints and social organizations have demanded from the state government that keeping in mind the safety of women, special provisions should be made for strict surveillance and investigation of institutions like beauty parlors. Their allegation is that such establishments are now being used as soft targets for 'Love Jihad'.
A new claim of 'Beauty Parlor Jihad' has been made, stating that Muslim youths are trapping women in love inside beauty parlors. This claim has been made by Hindu leader Dinesh Falahari, associated with the Shri Krishna Janmabhoomi temple case, who has also written a letter to Chief Minister Yogi Adityanath regarding this.
This issue is extremely sensitive, and terminology like "Parlor Jihad" gives rise to a new social and communal discourse, which appears to be an extension of the already ongoing "Love Jihad" controversy.
Suspicion of disappearance of 13 girls, connection to Mumbai
Saints claim that more than 13 young women from the Mathura-Vrindavan area have been lured into love traps and taken to metropolises like Mumbai, where they were allegedly forcibly converted and married.
“Earlier these youths used to be active outside schools and colleges, now they have made beauty parlors their medium. Here women are naturally at ease, which is being used to trap them emotionally.”
Statement by Hindu leader Dinesh Falahari
Suspicion of PFI connection and foreign funding
Several saints and social workers allege that the banned organization Popular Front of India (PFI) might be behind these alleged activities. It is also being said that youths are being trained and financially supported.
They believe this network is not limited to Mathura—it is active in districts like Bijnor, Saharanpur, Amroha, and Rampur. Especially, these youths work as barbers in beauty parlors near religious places to come into contact with women.
Katha Vachak Sadhvi Saraswati Didi said
“Love Jihad is not a personal romantic affair; it is a planned conspiracy. It is a cultural invasion aimed at separating Hindu daughters from their religion and families.”
Beauty centers becoming new soft targets
Saints have demanded from the government that:
Security standards should be tightened at places like beauty parlors.
Background checks and sensitivity should be ensured while appointing staff.
Beauty parlor women becoming easy targets
Experts say that beauty parlors are such places where women are naturally comfortable, and youths gain their trust and trap them in romantic relationships. These later turn into marriage and religious conversion.
“This is not an ordinary love affair, but a social conspiracy. They are biting the very hand that feeds them.”
Several such cases have come to light from these districts where Muslim youths, using fake identities, form relationships with Hindu girls. When the truth is revealed, many girls collapse under mental stress or social pressure.
These youths, by working in beauty parlors under the guise of barbers, get opportunities to get close to women—something they are exploiting to the fullest.